Every year on the 11th hour of the 11th day of the 11th month, we share a moment of silence to honour the memory of the men and women of Canada’s Armed Forces who have given the ultimate sacrifice for our country. This tradition provides an opportunity to express our collective sense of sorrow for the loss that war produces, as well as a chance to rejoice in the legacy of peace and freedom that our soldiers have defended and preserved.
Project Scope
- Concept development and stamp design
- Official First Day Cover (OFDC)
- Souvenir sheet of two stamps
- Stamp booklet for retail sales
- Canada Post cancellation graphic
Results
Given the theme and the dramatic execution, this became a very popular issue with stamp collectors.
Challenge
Integrate new products into existing lines.
Proformix is a North American leader in ergonomic office furniture and accessories. With the acquisition of a new line of chairs, it was time to integrate their lines into one product family.
Objectives
To provide a unified look and market approach while retaining the individual personalities of each chair line.
Goal
Go to the Architect and Design community with new presentation materials that tell a consistent and compelling story.
Solution
We created a unified approach that reinforced the holistic Proformix brand and the individual personalities of each chair line.
For Proformix seating, we developed:
• Overall strategy for marketing and design approach
• All aspects related to photography
• A comprehensive product line brochure
• A series of individual sales sheets
• An extensive photography library
