By now, we’ve all heard the story of the ill-fated attempt to re-energize The Gap with a new logo and how the online world shot it down in a blaze of tweets, blogs and Facebook postings.
Regardless of whether you think the new logo is an improvement or a disaster, or could just use a little tweaking to make it right, consider what likely went on before this unveiling. Note, I have no connection to, or inside knowledge of the workings of The Gap, but after years of working on marketing and communications projects, I would guess I’m not too far off in following assumptions. read more
