Web and Email marketing – the core of today’s electronic communications
Consider this: anyone age 20 or less has had the Web and email since they were old enough to bang on a keyboard. Everyone else has learned quickly.
Today the Web and email are the first choice for product and service information, shopping and communications. The number of online transactions continues to grow every year. That’s true for both B2B and B2C markets.
Take the technology for granted
Ten years ago, people assumed it was all about technology. (Does anyone still think that?) From our perspective, the Web and Email are simply communications media, to be used for their strengths and integrated with other media.
Apply the disciplines of Direct Marketing
Successful Web and Email marketing is based on:
• Solid strategies
• Defined and segmented audiences
• Tailored messages
• Actionable reporting
• Ongoing campaigning
Because of the speed, the relative low cost of campaign deployment (compare email to 100,000 people vs. a direct mail package), and instantaneous feedback, Web and Email marketing continue to grow in importance.
Learn more about the Context Database marketing process here.
