All the chiefs around one table
The beginning is the time to get buy-in
At Context Creative, any project of significance begins with working sessions involving representatives from all key divisions. The goal is to establish a shared perspective and to facilitate collaborative input on fundamental business issues, communications, and technology.
Our criteria for attendance is simple – anyone who has a say, who can approve or veto, who will be affected by the project, should be there. Time invested now pays huge dividends later.
Deliverables include
• Agreed upon metrics and measurements of success
• Return on investment calculations
• Integration with existing and future communications initiatives
• Content inventory, status of existing images and text
• Status of current IT structures and initiatives
• Project plan and budget
Are your campaigns integrated and interactive? They should be. Read why.
