Good Better Best
Best practices can be interpreted many ways
At Context Creative, we take a very pragmatic approach. Our interest is to uncover what it takes to be a leader in marketing, communications and customer interaction in your industry. Who’s setting the mark? How effective are they? What does it take to beat that?
Therefore, in our strategy phase, we conduct research. We set out to determine customer and stakeholder expectations. We look to discover how others interact.
If the project involves a Web site, we look at industry sites to determine:
• Architecture and site navigation
• Graphical user interface of the sites
• A review of content
• Key features and/or promotional items
The deliverable is a guide that outlines best practices in your industry. It allows us to learn from the best and provides a basis for decisions on features to be incorporated.
Read about the importance of Working Sessions and who should attend.
