Customer Profiling

Our Customer Profiling Engine captures customer preferences, profiles and demographic information

Our Customer Profiling Engine sits at the heart of our Content Management System. Use the profile information to create tight one-to-one relationships with customers. The advanced personalization and customization fields allow you to target content to select customers, partners and prospects.

Our Customer Profiling Engine includes wizard-style Import and Export functionality to transfer data to other CMS or database software. Co-ordinate Web activity with direct marketing and telemarketing campaigns.

• Capture interactive behavior in real time
• Compare compare that behavior against past interactions
• Make automatic, relevant content recommendations
• Personalize content delivery to specific individuals
• Act quickly on real-time results

In addition to customer information, use the CMS as your online File and Document manager.