Brand design is the foundation for your entire brand experience
Today we are all more image and design-aware than ever. In a nano-second, we make unconscious decisions about brands. We judge them on relevance to our needs, and differentiation from other brands.
And it all starts at the design phase – the colours, shape and design of the logo along with the packaging, presentation and display of the product.
So if outwardly it doesn’t look relevant, or it seems the same as every other product in its class, it hardly stands a chance.
Your brand must compete in the real world
At Context Creative we start every brand design exploration with an efficient exploration exercise that looks at:
• Your direct competition. Your brand cannot be a “me-too” and hope to win.
• Related products in the same category. How are they positioned?
• Brands in other categories that our consumers also buy.
Based on this research, we proceed to the definition and design phases of a brand exploration. Our deliverables include:
• Competitive and comparative analysis
• Brand definition
• Logo and graphics development
• Implementation across all media
You can put a dollar value on a strong brand
Research clearly shows the value of a strong brand. According the Fortune magazine, companies with strong brands can have an intangible value of 250% of annual sales. Those with ill-defined brands might be only 70%.
A rising brand secures more customer loyalty, higher margins and greater pricing flexibility. Weak brands are forced into discounting and trying to win on price alone.
Where would you rather be?
