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Archives of Ontario

Dear Sadie

Love letters, remembrances and recollections are captured in the design and production of this award-winning exhibit.

An old World War One photo of soldiers crawling out of a trench from Ontario's archives. Custom typography on the image reads, 'Dead Sadie. WWI: Loves, Lives, and Remembrance from Ontario's First World War'
Photo of the World War One exhibit. Large photographs of soldiers as well as images of their letters to their loved ones, with the text written out on the display beside it.
Close up of an exhibit wall. All text on displays was bilingual: English and French.

These are the stories of four ordinary Ontarians during the Great War: a soldier in the trenches, a surgeon in the field, a pilot in France and his sweetheart in Toronto. Powerful graphics and poignant personal accounts immerse visitors in a world on its deathbed – while reassuring them of the strength and resilience of the human spirit.

Bilingual poster for the exhibit.
Brochure for the exhibit featuring a timeline with descriptive text and photographs.

Demand was high for the Dear Sadie travelling exhibit. It was also recognized with a number of awards, including two Summit Creative Awards.

Portrait Wall of soldiers who were Eaton's employees