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AffordAbility Fund Trust

The AffordAbility Fund

A new identity for a program that helps Ontarians ease what they spend on electricity.

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We helped the Government of Ontario introduce its newly created $100M AffordAbility Fund, for customers in need of reducing household electricity costs.

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Using eye-catching colours with friendly, upbeat messaging, we broke out of the mold of traditional support programs, helping the program gain traction in a climate of increasing public skepticism.

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