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M-real Canada
M-real Canada corporate re-launch
Complete company launch and marketing campaigns for M-real Canada
M-real is a leading European-based producer of fine papers. The company was created as the result of numerous amalgamations of European paper mills. The paper from its mills is the choice of leading European brands for high quality brochures, annual reports, direct mail and calendars.
How do you “un-commoditize” white paper?
Our challenge was to launch the new company quickly in Canada against entrenched competition and increasing Asian low-cost papers. It was imperative that M-real Canada rose above being a “me-too” brand.
See how we helped M-real Canada increase sales by 10% in a market that was down over 7%. Choose one of the case studies in the menu at left.
M-real Website
The M-real Web site is powered by the Context Content Management System. It’s the heart of all promotional activities.
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M-real E-mail Campaigns
M-real Canada wants to build and maintain relationships with three key groups: printers and their reps, designers and their merchants.
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Warrior Brands Campaign
The scenario: low-cost, lower-quality Asian papers were being brought into the Canadian marketplace taking share in the most competitive sector of the market.
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Advertising Campaigns
For a paper company, magazine publishers can be an important market. They publish on a regular basis and use tons of paper every time.
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M-real Canada Paper Specifier Kit
To sell paper, you need a good specifier kit. Context designed the M-real specifier kit to sit on the desk within easy reach.
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