Context

Fiber

Oversized, controversial and just plain fabulous

Fiber has captured the imagination of the Canadian creative and communications market. Most people experience Fiber when they receive the 18” X 24” publication. Others experience the Web site that purposely mimics the print version. And a select group gets email invitations to attend the parties that launch each issue.

Why Fiber?
If you’re a company that puts big ideas to work, what do you do for a self-promotion piece?

If you’re selling fine white paper, how do you compete with all the other paper promo pieces out there?

If you’re a printer that introduces leading edge printing techniques to the market, how do you capture everyone’s attention?

Fiber is the collaborative partnership that answers those questions. The Fiber partners are Context Creative, M-real Canada and Colour Innovations.

Practicing what we preach
Fiber exemplifies many of our core beliefs. Start with a big idea. Do not let yourself be commoditized. Be memorable. Use a variety of media to reach your audience. Find partners to make the impossible come to life. Hold an event – in an increasingly impersonal world, there’s a premium on face-time, and business thrives on personal relationships.

Fiber makes a big impact
Learn more about the award-winning Fiber print publications

Cross media reaches the target
Integrated campaigns reach our audiences