Context

Printing & Publishing

How do you create preference for a sheet of white paper?

At Context Creative, we thrive on challenges like that. How do you take a brand that was perceived as a “number three” by its own sales reps, and establish it as a clear and consistent “number one”?

At Context Creative, we do it by putting big ideas to work. We take on a highly commoditized low-interest category and turn it on its ear. The result? In a market that’s down 7%, we are up 10%. And along the way, we have picked up numerous industry awards.

Print and web, touch and feel, events and exposure
We touch our target market in a full range of media – direct mail, advertising, a dynamic Web site, email campaigns, vehicle graphics, trade shows, sponsorship of events and parties and support of industry non-profits.

In all cases, we establish and maintain consistent messages to drive recognition, desire and preference. It’s relentless execution and a formula for profit.