Context

Team Direct Line

Direct Line makes the transition from being a distributor to being a distributor and true marketing partner

Direct Line is a U.S. based distributor of high density filing equipment. This is specialized open-end filing used mostly by hospitals, government, insurance and the legal industry – anyone who needs to keep vast amounts of paper-based information available for quick retrieval.

Direct Line works with an network hundreds of non-dedicated dealers in the U.S. and Canada to service accounts.

The challenge – how to drive sales, loyalty and expertise through the dealers

Direct Line faced the same challenges as many distributors and manufacturers working with non-dedicated dealers:
• How do you form tighter relationships with your dealers?
• How do you help them sell better and win more deals?
• How do you encourage them to focus more on your product lines?
• How do you persuade them to sell your products versus the competitor’s products which they may also carry?
• How could you deliver leads to them, and then follow up on those leads?

The solution – industry-leading personalized dealer buyer’s guides and Web sites
Working with Context Creative, Direct Line continues to break new ground in dealer marketing programs. Read how the dealer buyer’s guides and dealer Web sites are turning the industry on its head.