Context

Prismatique

Prismatique Occasional Tables brochures

Introducing new tables and a new position in the marketplace
Prismatique is a leader in table design for the corporate market. It manufactures lines of occasional, conference, training and modular tables.

Objectives
The brochures for the lines of occasional tables needed to be refreshed. It was also important to introduce Prismatique’s newly defined position – Customize with confidence – to the marketplace.

Goal
New brochures are an opportunity to re-introduce the product lines to the Architect and Design community. These meetings allow the reps to introduce the products and promote the customization message.

Solution
We reviewed all existing materials before making recommendations for a series of new brochures.

For Prismatique, we developed:
• A fresh new design approach
• A simplified and clear approach to product photography
• A clear articulation of their “customize with confidence” message