CompX ErgonomX

Building backbone into a brand

CompX makes thoughtfully designed, fully adjustable ergonomic components for today’s flexible office spaces. A pioneer in the field, CompX ErgonomX focuses on innovation.


Objectives
CompX came to Context Creative for brand development, marketing strategy and integrated communications campaigns.


Goal
Position CompX as the leader in a highly competitive field.


Solution
We developed an overall strategy that positioned CompX ErgonomX as the engineering and design leader in the ergonomic components and accessories marketplace.


This included:
• Photo shoot to create a library of product images
• PowerPoint presentations to introduce new products to their clients
• Numerous brochures and product sheets
• Online advertising campaign
• Web micro-site for the launch of the Concerto monitor support system

Concerto
Concerto

One of CompX ErgonomX’s most recent products is an innovative monitor support called the Concerto.

read more