Context

Toronto Hydro

Toronto Hydro-Electric Services Limited (THESL) is the company that most people know simply as Toronto Hydro. They’re the ones that deliver electricity to over 680,000 residential, business and industrial customers. In addition, THESL encourages energy conservation through numerous incentive programs.

In our work with Toronto Hydro, we develop complete communications programs for these conservation initiatives. It is becoming increasingly important that all customers make the best use of their energy, and conservation is the cornerstone of these efforts.

To date, our focus has been on commercial customers (although just 20% of the customer base, they use 80% of the city’s electricity) with new programs aimed at residential customers.