This year has been rough – visits to Ontario by U.S. tourists staying more than one day was down 9% from 2005. There are lots of theories about why that is happening – the price of gas, Ontario’s economy, high Canadian dollar and Americans staying close to home. Sometimes it seems it doesn’t matter what your promotional tactics have been, people are just not buying. read more
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Authors
Andy Strote
Principal, Director of Strategic Services
Andy’s career is based on solid advertising and marketing experience as an award-winning creative director for multi-national advertising agencies and interactive communications companies. He’s worked in all media including the Web, television, print, radio, outdoor, and direct marketing.
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5Ps for Success
by Andy Strote11.8.2009
How is your Web site doing?
Is it bringing you as much business as you can handle? Are visitors spending a lot of time with it, then downloading your PDFs and signing up for your newsletter?
OK, let’s ask this a different way. Could your e-marketing efforts be doing better?
This is the first in a series designed to help Ontario tourism marketers use the 5P’s – Persona, Position, Prospect, Pitch and Partnerships –to measurably improve their e-marketing efforts. read more
