Context rebrands the Volunteer Centre of Toronto
The Volunteer Centre of Toronto is the city’s leading resource for bringing together volunteers and organizations, and promoting the benefits of volunteering to individuals and corporations alike.
Objectives
The previous logo and overall identity were tired. It was time for a makeover to reflect the dynamism of the organization.
Goal
Invigorate the Volunteer Centre of Toronto’s brand, injecting it with a new energy.
Solution
We volunteered to redesign their logo and associated support materials, giving them a strong, unified new look.
Although the organization’s official name remained the same, the logo now reads Volunteer Toronto, which is much punchier, and can also be read as a command, a prod to encourage people to volunteer.
Following the logo, Context also created a package that includes folders, business cards, bookmarks, stationery and redesigned templates for their Web site.
Results
Volunteer Toronto now presents a fresh, professional look to all stakeholders. The new design has delivered a new sense of pride throughout the organization.
