Client Objectives / Challenge
Govan Brown is a leading Toronto-based construction management company that has seen significant growth over a short period of time. Their challenge was poorly understood category, a weak identity that suggested they may be an interior design firm, a website that no longer reflected their business and a lack of materials to accompany RFPs or leave with clients.
Context Creative Response
Our first challenge was to remake their identity so that it said “construction” in a strong elegant way. Based on that, we created a full stationery package, a website built on a content management system for easy updating, a 16-page brochure and graphics for vehicles and hard hats.
Campaign Results
The website has become a true tool for the company. Marketing and sales can now point clients to relevant case studies, while project managers use client collaboration software in the password-protected area. The company is now clearly positioned as a leader in its category.
Client Testimonial
“Context Creative did a great job of bringing Govan Brown into the 21st century. The new website they created allows our current and potential clients to not only see information on the company, but also case studies of completed jobs pertinent to the clients’ specific industries. Context also implemented a Content Management System that allows us to make easy updates as new projects are finalized or service offerings are revised. We now manage the site in house which saves us time and money.”
Ginny Lovelace, Director of Marketing, Govan Brown Construction Managers
