Given a name and an objective; to launch a new organic meat shop on Toronto’s Danforth Avenue, Context Creative researched, crafted and delivered a total brand experience. This included a brand story, logo, graphics, interior and exterior aesthetic direction, stationery, clothing and more.
Inspired by one of the most raw, rugged and stunningly beautiful regions of the Old-English countryside, the Blackstone brand also reflects a respect for British retailing heritage and a commitment to serving the local community
Project Scope
• Design and develop the brand story, positioning, and naming
• Create brand identity and coordinate design for adjacent materials including stationery, product signage and packaging
• Design staff uniforms and butcher coats/aprons
• Customized delivery bicycle with branded baskets
• Overall creative direction for interior/exterior building aesthetic
• Design and copywriting for storefront signage, window glass graphics, interior display boards and additional interior signage
• Coordinating website design and production
Project Team
Creative Director: Lionel Gadoury
Strategist: Andy Strote
Designers: Scott Leder, Rasna Jaswal
Project Manager: Cate Jevons
