To sell paper, you need a good specifier kit. Context designed the M-real specifier kit to sit on the desk within easy reach.
The kit instantly communicates the premium quality of M-real papers and their European heritage. It follows our strategy of using recognizable European brand icons to reinforce both the paper’s recognized value, and to stand out in a highly competitive market.
As Europe’s largest producer of fine paper, M-real is the choice of leading European brands for high quality brochures, annual reports, direct mail and calendars.
The kits are distributed to design studios, advertising agencies, publishers, and printers across Canada.
Objectives
To introduce designers and paper specifiers to the M-real family in a kit that is easy to use, complete and reflective of the M-real brand.
Goal
Our goal is to convince designers and paper specifiers that their selection of paper makes a real difference in the finished product. The kit reinforces M-real’s European association and quality.
Solution
A series of booklets, one per paper that fit into a box. The branding of all elements reflects the brand in the marketplace.
Results
The specifier kit helps reinforce the quality image and European heritage of the papers that substantiate the desired price point in the market.
