Targeted ads to the magazine publishers market
For a paper company, magazine publishers can be an important market. They publish on a regular basis and use tons of paper every time.
To approach this segment we created a series of ads that ran in publishing trade magazines. All ads had specific Web landing pages to track effectiveness. Therefore, we were able to measure the effectiveness of the campaign through number of viewings each ad drove to the web.
Objectives
To introduce publishers to M-real papers and generate meetings.
Goal
Our goal is to convince publishers that their selection of paper makes a difference to their readers and that M-real provides quality and consistency at an affordable price.
Solution
A series of highly targeted ads leading to a publisher’s trade show.
Results
Many publishers were made aware of M-real’s offerings for the first time. Discussions are underway for trials and conversion to M-real papers.
