A reminder program that costs about $1 per person per month
How does a company like ours stay top of mind with our clients, colleagues and friends? For years, we’ve been running our notepad program, sending out hundreds of notepads every month.
Each notepad has about 20 sheets, and every month there’s a new photograph or illustration from a leading Canadian visual artist. There is also a quote or a song lyric that relates to the graphic.
Make it fun and involving
This year, we’re running an ongoing contest on the notepads. Identify the singer of the lyrics, and you could win a prize. Of course, you have to go to our Web site to fill in the form, and maybe have a look around to see what’s new on the site. A gentle reminder that you too should be running integrated campaigns.
Objectives
To have a low key, friendly reminder in front of clients and influencers. We wanted something useful, not a self-serving newsletter that would be glanced at and thrown out, but a gentle reminder. Every page has our contact information on it.
Goal
Frequent reminders that stayed on the desk.
Solution
These handy notepads were designed for real use. A little calendar for the month, lots of writing space and friendly-to-the-touch M-real Cool paper. And the fact that they are sent out every month, even though it increases the cost, means that everyone on our list thinks about us, at least for a moment, once a month.
Results
Can we attribute new business directly to our notepad program? Yes. We have had a number of clients asking us to create a notepad program for them. They recognized the value of this regular “soft” reminder.
Our notepads often come up in conversation with clients. We see them throughout their workplaces. We have also had a number of clients move to other companies and specifically request that they stay on the notepad list. We’ve had new employees call us, noting their colleague’s notepads, wondering whether they could receive them. All lead to opportunities for further conversations.
