This online contest says, “Show us your chair!”
Sitag is a Swiss-based manufacturer of stylish ergonomic office seating. The Inscape Group of Companies acquired the rights for this line for the North American market.
Objectives
The challenge was to introduce Sitag to the North American Architect & Design community – the ones who recommend furniture to the end clients.
Goal
Generate leads within the A&D community for Sitag reps.
Audience
Architects, interior designers and A&D students
Solution
We created The Sitag Design Expressions Contest to encourage our audiences to visit the contest Web site, download chair graphics and then customize them for a specific person.
To drive our audience to the site, Context created:
• Posters for local sales offices
• Print leave-behind piece for reps to distribute to contacts
• Banners for leading industry sites
• Implemented our Email Campaign Manager to start a viral campaign
Results
• Emails were sent to 581 addresses
• Over 650 architects and designers registered for the contest
• Percentage of initial list to total sign-ups: 112% of original list
• Over 80 entrant designs were received – 12% conversion rate
• New names generated by sign-ups + e-cards: 728
• Through viral activities, the contact list grew to 225% of original list
