Challenge
Integrate new products into existing lines.
Proformix is a North American leader in ergonomic office furniture and accessories. With the acquisition of a new line of chairs, it was time to integrate their lines into one product family.
Objectives
To provide a unified look and market approach while retaining the individual personalities of each chair line.
Goal
Go to the Architect and Design community with new presentation materials that tell a consistent and compelling story.
Solution
We created a unified approach that reinforced the holistic Proformix brand and the individual personalities of each chair line.
For Proformix seating, we developed:
• Overall strategy for marketing and design approach
• All aspects related to photography
• A comprehensive product line brochure
• A series of individual sales sheets
• An extensive photography library
