Integrated product launch campaign works across all media
One of CompX ErgonomX’s most recent products is an innovative monitor support called the Concerto.
Objectives
Introduce the Concerto flat panel monitor support system to OEMs and resellers across North America on a limited budget.
Goal
Position Concerto as a superior, scalable solution for ergonomic monitor support in today’s office. Highlight the engineering and patents inherent in the product line.
Solution
The strategy focused on the sleek strength and expandability of Concerto. The campaign integrated Web, print, PowerPoint and posters for use in the field.
This included:
• Web micro-site for the launch of the Concerto monitor support system
• A brochure that highlighted Concerto’s unique features
• PowerPoint presentation and templates to introduce Concerto
• Online advertising campaign in an industry-specific e-newsletter that drove traffic to the site
