Objectives
The Business Incentive Program (BIP) offers incentives to Toronto Hydro’s business customers to encourage them to make energy-efficient changes to their buildings. Incentives are based on Kilowatts saved by the renovations.
Context knew that it wasn’t enough to reach the business owners. It was also important to make an impact with interior designers and architects, the front line of building and renovations.
Goal
The goal was to make designers, architects and building owners aware of the program and to consider it when planning renovations.
Solution
Context contacted engineers, contractors, consultants and building owners to be the spokespeople for this campaign. We photographed, interviewed and videotaped them on job sites and at their offices for this multi-faceted campaign.
Project Scope
• 6-page insert featuring high-profile architects, designers, engineers and contractors
• Significant web module to incorporate into the Toronto Hydro site
• Advertising banner campaign information sheets and direct mail inserts
• 10 video interviews for the website and trade shows
• Complete trade show booth with BIP-specific graphics
• Series of editorial articles for trade magazines
• Unique logo for the campaign
