CarbonZero is a social enterprise committed to helping individuals, organizations and businesses neutralize their greenhouse gas emissions. The CarbonZero team believes that carbon offsetting is an important way to combat global warming. They provide carbon offsets, which are a real and permanent reduction of greenhouse gas emissions.
CarbonZero’s philosophy is that that businesses have the power to set an example, and begin the shift toward a carbon-reduced environment.
Objectives
Our objective was to help position CarbonZero as a credible and trustworthy seller of carbon offsets to corporations, organizations and individuals, and to communicate that high quality offsets have a real impact in a local market.
Goal
In a world of conflicting messages, it’s important to have an identity that communicates quickly and clearly. Our goal was to develop an effective identity package that would communicate quickly and properly position CarbonZero in the marketplace.
Solution
Context created a logo that embodied the idea of carbon reduction through the use of gradient colours going from a bright blue to white. This unique identity formed the basis for further marketing materials.
Project Scope
• Logo and identity package, including stationery, cards and electronic stationery
• Billboard campaign to support appearance at Calgary trade show
• Tradeshow booth
Project Team
Creative Director: Lionel Gadoury
Strategist: Andy Strote
Designer: Scott Leder
Project Manager: Cate Jevons
