Comments on: So, how do you feel? http://www.contextcreative.com/blog/so-how-do-you-feel Cross-Media Communications Mon, 22 Nov 2010 16:19:19 +0000 hourly 1 By: Doug Bolger http://www.contextcreative.com/blog/so-how-do-you-feel/comment-page-1#comment-1176 Doug Bolger Mon, 19 Jul 2010 14:51:27 +0000 http://www.contextcreative.com/?p=1429#comment-1176 Andy, enjoyed your synopsis of the Olympics. We were heavily involved in the preparations for the Canadian Olympic Team and Canadian Olympic Committee. The goal to win more medals than anyone else was our goal yet our intention was to Inspire the Future. The goal aligned everyone in High Performance sport in Canada. Which it did and since then has continued to inspire HP sport in Canada. We just facilitated a Canadian Olympic Committee session meeting with a group of the chosen leaders for Canada. I can proudly say that more kids will grow up in Canada playing sports outside rather than just on Wii because of the Olympics and our goals. We engaged the federal government on a whole new level, inspired a generation of kids and now plan to support Canada become a sporting nation. Emotions play an important role in what was accomplished and in the new-found confidence of Canada globally. Emotional connections to sporting success at the Olympic level tie company brands to High Performance and Global ranking. Increasingly, that brand connection is... worth its weight in gold. Doug Andy, enjoyed your synopsis of the Olympics. We were heavily involved in the preparations for the Canadian Olympic Team and Canadian Olympic Committee. The goal to win more medals than anyone else was our goal yet our intention was to Inspire the Future. The goal aligned everyone in High Performance sport in Canada. Which it did and since then has continued to inspire HP sport in Canada. We just facilitated a Canadian Olympic Committee session meeting with a group of the chosen leaders for Canada. I can proudly say that more kids will grow up in Canada playing sports outside rather than just on Wii because of the Olympics and our goals. We engaged the federal government on a whole new level, inspired a generation of kids and now plan to support Canada become a sporting nation.

Emotions play an important role in what was accomplished and in the new-found confidence of Canada globally. Emotional connections to sporting success at the Olympic level tie company brands to High Performance and Global ranking. Increasingly, that brand connection is… worth its weight in gold.

Doug

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