Comments on: Importance of Colour in Branding http://www.contextcreative.com/blog/importance-of-colour-in-branding Cross-Media Communications Mon, 19 Jul 2010 14:51:27 +0000 hourly 1 By: Trevor Kluke http://www.contextcreative.com/blog/importance-of-colour-in-branding/comment-page-1#comment-710 Trevor Kluke Sat, 19 Jun 2010 04:31:58 +0000 http://www.contextcreative.com/?p=1358#comment-710 I agree that a brand ID has to work in black & white. I design in black & white only until I satisfied with the logo mark. Check out this great interactive video about color by Maria Claudia Cortes: http://www.mariaclaudiacortes.com/colors/Colors.html Look forward to hearing you talk @Brandapalooza I agree that a brand ID has to work in black & white. I design in black & white only until I satisfied with the logo mark.

Check out this great interactive video about color by Maria Claudia Cortes:

http://www.mariaclaudiacortes.com/colors/Colors.html

Look forward to hearing you talk @Brandapalooza

]]> By: Arie Opps - Illuminate Marketing http://www.contextcreative.com/blog/importance-of-colour-in-branding/comment-page-1#comment-116 Arie Opps - Illuminate Marketing Thu, 15 Apr 2010 23:00:03 +0000 http://www.contextcreative.com/?p=1358#comment-116 Well put! I'd add: make sure your brand holds up in black and white. Often people forget that they wont always have control over where their brand is being displayed - and sometimes this means black and white. Well put!

I’d add: make sure your brand holds up in black and white.
Often people forget that they wont always have control over where their brand is being displayed – and sometimes this means black and white.

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